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Second, e-Knowledge Tools Enable the Reinvention
of Processes and Relationships. e-Knowledge has a fundamental
characteristic in common with e-business. The core principle of
e-business is to change the way that enterprises conduct business,
whatever that business may be. This translates into reinventing
and transforming core processes, relationships, and cultures. Similarly,
e-knowledge is about the use of technology to transform processes
and relationships pertaining to the creation, nurturing, and management
of knowledge. Over time, e-knowledge will create a breed of knowledge-sharing
processes, relationships, and cultures that are much more than just
more efficient versions of existing practices.
If we apply knowledge to tasks we already
know how to do, we call it productivity. If we apply knowledge to
tasks that are new and different, we call it innovation.
Peter Drucker, 1999
Third, e-Knowledge Transforms Value Chains into
e-Knowledge Value Nets. The traditional view of the value
chain follows the linear progressions of an Industrial Age product
cycle. But the Knowledge Age has been changing all that: disaggregating
and disintermediating traditional value chain relationships
and reintermediating new relationships between market
players. Don Tapscott (2001) introduced the term polymediation
to herald the emergence of entirely new business entities and opportunities
enabled by digital capital. The richness in relationships
combines vertical and horizontal supply chains to create what Patrick
McElroy (2002) characterizes as a value net
in referring to the e-knowledge space. This metaphor of a value
net aptly captures the multi-dimensional, multi-directional opportunities
for value creation, knowledge enhancement, and sharing in our e-knowledge
future.
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Power in the Printed
Knowledge Age |
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Power in the
e-Knowledge Age |
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| Owners of various supply channels set the
rules and control supply. |
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New supply channels empower the individual
providerfaculty, researchers, practitionerand communities
of providers. |
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| Demand aggregators have limited clout. |
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Demand aggregators enhance their clout,
building on the power provided by their relationship with learners/consumers. |
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| Digital publishing and print-on-demand
are controlled by owners of vertical channels who set the rules
and the practices. |
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Traditional providers are disintermediated
by individual faculty and learners using the marketplace to
create digital products. |
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| New players cannot break into existing
channels. |
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New organizational forms (formal and informal)
evolve to support the creation and sharing of knowledgecommunities
of practice. |
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