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Unbundling Resources and Experiences for Learning
and Knowledge Sharing. The act of unbundling resources and
experiences enables individuals to shape the nature and source of
content, context, and associated tradecraft and the experience in
which it is embedded. Unbundling, choice, and personalization are
quintessential principles of the e-knowledge culture and the Internet
culture on which it is based.
Universities are locked into supply-side
thinking; they are out of step with the network economy. Changes
in academic culture and university programs will be driven by the
demand side (students, alums, employers, marketplace realities),
not from institutional supply-siders (professor, administrators).
The supply-side model sustains the ‘control culture’ of
academe when the network economy has embraced a ‘service and
value culture.’ The goal should be providing increased value
to students and alums, not control.
Martin Irvine, 2001
Changes in Interactivity. e-Knowledge enables reinvention
in the patterns and cadences in the interactivity between learners,
faculty, mentors, expert practitioners, and supporting staff in
instructional development and knowledge management.
For example:
- e-knowledge resources enable faculty to refashion their role
toward knowledge navigator and judgment builder and away from
human knowledge repository;
- e-knowledge encourages the development of resources by teams
of faculty, instructional development staff and knowledge management
experts;
- cohort-based learning using e-knowledge resources encourages
greater dialogue among and between learners, changing the extent
and nature of faculty or mentor involvement;
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Reinvention of Business Models
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- e-Knowledge enables unbundling of knowledge,
learning resources, and experiences.
- e-Knowledge enables changes in interactivity.
It enables reinvention in the patterns and cadences
in the interactivity between learners, faculty, mentors,
expert practitioners, and supporting staff in instructional
development and knowledge management.
- e-Knowledge drives changes in the economics
of knowledge sharing and learning.
- Sources, types, and combinations of digital
knowledge assets will increase exponentially, enabling
greater choice and personalization;
- Unit costs of producing digital assets
will decline as enterprises refine routines, policies,
protocols, use of auto-tagging tools and agents,
and explore alternate sources of e-knowledge;
- Price of individual units of digital knowledge
will decline dramatically in the face of competition
(including excellent sources of free e-knowledge),
diminishing costs of production;
- Premium prices will be accepted by individuals
for particular combinations of content, context,
and tradecraft embedded in performances and experiences;
- New markets for an individual’s or enterprise’s
e-knowledge will be opened by e-knowledge marketplaces;
- Creation and use of knowledge will be combined
in many settings (e.g. communities of practices)
resulting in a sort of barter and free access for
insiders; and
- New patterns of interactivity will enable
dramatic reductions in the cost and price of cohort-based
learning experiences.
- e-Knowledge enables disruptive offerings from
new competitors. Lower-cost learning practices
are developed in emerging markets in Asia and in Central
and South America. Lower-cost models are selectively
applied in markets in North America and Europe, further
driving down prices for content and learning.
- Relationships with learners, customers, members,
and other stakeholders can be leveraged to create
new, personalized combinations of products, services,
and experiences.
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- e-knowledge and ambient interactivity will enable the participation
of expert practitioners in tradecraft-rich learning; and
- autonomic learning within communities of practice will create
perpetual, sustainable patterns of interactivity around knowledge
sharing and learning.
These changes in interactivity will expand the range
of choices available to learners and knowledge seekers. Premium,
high-cost options will be available, as they always have been. But
lower-cost, reinvented options will prove more attractive to many
individuals and enterprises.
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Changes in the Economics of Knowledge Sharing
and Learning. e-Knowledge will change the economics of knowledge
sharing and learning in several ways:
- sources, types, and combinations of digital knowledge
assets will increase exponentially, enabling greater choice and
personalization;
- unit costs of producing individual units of digital assets
will decline as enterprises refine routines, policies, protocols,
use of auto-tagging tools and agents, and explore alternate sources
of e-knowledge;
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